Stefan Hoogers - Professional Experience

Currently focused on customer satisfaction and driving product excellence.

As a professional with more than 10 years of experience in Digital (Business) Analytics, Experimentation, and Product Management, I have had the pleasure of working with numerous national and international A-brands. My passion for data, product strategy, technology and consumer behavior has been the driving force behind my career.

Retrieved, combined, and analyzed data from various sources within the bank to gain insights into customer behavior and identify opportunities to improve products and services. Developed PowerBI dashboards for stakeholder reporting.

Focused on optimizing the balance between ecommerce and advertising revenue streams. Leveraged data analysis, visualization, and experimentation to deliver valuable insights and create business cases. Advised product teams on experimentation strategy and methodology.

Focused on driving acquisition and retention of insurance and payment package customers through comprehensive data analysis. Expertise in SQL and Python allowed deep data analysis to provide actionable insights.

Helped Ring expand rapidly in Europe by implementing Optimizely, setting up a structured A/B-testing program, and delivering insights on user behavior. Advised on tag management and web tracking best practices.

Drove optimization through data analysis and experimentation for Adidas Global. Analyzed A/B test results, advised on experiment methodology and tagging, and leveraged various data sources to identify optimization opportunities.

Advised on technical side of digital analytics, improved web tracking and tagging. Resolved issues in web analytics implementation (IBM Coremetrics & Google Analytics) enabling more accurate data and data-driven decisions.

Helped increase effectiveness and efficiency of online marketing efforts by creating personalization & marketing automation use cases. Implemented and integrated marketing & analytics tools (Relay42, Google Analytics, Usabilla).

Contributed to reaching sales & customer service targets by providing insights in website performance & user behaviour. Responsible for digital analytics & reporting, web tracking and management of web analytics tools.

Responsible for Digital Analytics & Conversion Optimization at Europe's leading supplier of parts in the Agricultural, Industrial and Forest & Grasscare markets. Conducted A/B testing, customer journey analysis, and dashboarding.

Advised international A-brands from Retail, Travel, Finance and Non-profit domains on increasing KPIs using web analytics insights and behavioral science knowledge. Conducted customer research and validated hypotheses through A/B and multivariate tests.