About Stefan Hoogers

AI, digital analytics, experimentation, and product management

With over 12 years of experience in Digital Analytics, Experimentation, and Product Management, I have helped national and international A-brands including ABN AMRO, bol.com, Adidas, and Ring (Amazon) leverage data to optimize business outcomes.

Currently I am focused on building an AI agents platform at Heyloha, where we aim to improve customer experiences and automate business processes using AI technologies.

I bring a unique perspective by merging technical expertise with deep insights into consumer behavior, ensuring AI and analytics projects deliver tangible results.

Education

Master of Science (MSc), Economic Psychology

Tilburg University • 2012 - 2013

Bachelor of Science (BSc), Psychology

Tilburg University • 2009 - 2012

Certifications

Power BI - DA100
Product Management: Building a Product Strategy
Relay42 Certified User
Product Innovation for Product Managers
Agile Software Development: Scrum for Developers
AI & Machine Learning Foundations

Key Skills

AI & Analytics

AI Strategy
Machine Learning
Azure Databricks
DBT
Power BI
SQL
Python
Adobe Analytics
Google Analytics

Experimentation & Optimization

A/B Testing
Multivariate Testing
CRO
Optimizely
Monetate
User Research

Languages

Dutch
Native
English
Full Professional
German
Elementary
French
Elementary